In 2014, I was assigned to work on the design of the 3.0 update for Fuzel iOS.
1 product manager
In 2014, we pivoted the revenue stream from a one-time upgrade fee to an in-app store for users to purchase decoration packs. I was assigned to work on the design of the 3.0 update for Fuzel iOS.
We also looked into the demographics of Fuzel’s users, which was predominantly female, and decided to overhaul the visual style so that it would be more appealing to them. These sticker, label, and frame packs would be produced and added over time to generate a continuous stream of revenue from existing paying users.
I was in charge of animation and prototyping using Quartz Composer, as smooth motion and animation were one of the key design directions for this update.
To keep the design files organized, we used a custom script to automate the versioning effort. Basically, every time you want to make an edit, you use this script to duplicate the AI file, which would duplicate and rename based on the configured convention.