{"id":1778,"date":"2021-08-20T20:15:06","date_gmt":"2021-08-20T13:15:06","guid":{"rendered":"https:\/\/jayvudesign.com\/blog\/?p=1778"},"modified":"2021-08-20T20:15:26","modified_gmt":"2021-08-20T13:15:26","slug":"the-elevator-pitch","status":"publish","type":"post","link":"https:\/\/jayvudesign.com\/blog\/the-elevator-pitch\/","title":{"rendered":"\u00c1p d\u1ee5ng m\u1eabu c\u00e2u sau \u0111\u1ec3 UX case study c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n"},"content":{"rendered":"\n

Ng\u00e0y nay, \u0111\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o m\u1ed9t v\u1ecb tr\u00ed UX, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t chi\u1ebfc portfolio l\u00e0 m\u1ed9t trong nh\u1eefng y\u00eau c\u1ea7u c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 nh\u1eefng nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u01b0a ra cho \u1ee9ng vi\u00ean ph\u1ea3i c\u00f3. <\/p>\n\n\n\n

Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng, ho\u1eb7c l\u00e0 nh\u1eefng b\u1ea1n tr\u00e1i ngh\u1ec1 \u0111ang mu\u1ed1n chuy\u1ec3n sang m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c. <\/p>\n\n\n\n

Tuy nhi\u00ean, ngh\u0129 m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c h\u01a1n, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 c\u00e1c b\u1ea1n th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng, v\u00e0 khi\u1ebfn b\u1ea3n th\u00e2n n\u1ed5i b\u1eadt h\u01a1n nh\u1eefng \u1ee9ng vi\u00ean kh\u00e1c.<\/p>\n\n\n\n

L\u00e0 m\u1ed9t UX designer, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t portfolio cho b\u1ea3n th\u00e2n \u0111\u00e3 v\u00e0 \u0111ang c\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean thi\u1ebft y\u1ebfu h\u01a1n. Jay khuy\u00ean c\u00e1c b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 t\u1ea1o cho m\u00ecnh m\u1ed9t trang web ri\u00eang v\u00e0 t\u1ea1o th\u00f3i quen ghi ch\u00e9p, th\u1ed1ng k\u00ea l\u1ea1i nh\u1eefng d\u1ef1 \u00e1n m\u00ecnh \u0111\u00e3 l\u00e0m.<\/p>\n\n\n\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc portfolio thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng, th\u00ec c\u00e1c b\u1ea1n c\u1ea7n ph\u1ea3i b\u1ecf v\u00e0o trong \u0111\u00f3 nh\u1eefng case study<\/strong> – nh\u1eefng s\u1ea3n ph\u1ea9m, t\u00e1c ph\u1ea9m, d\u1ef1 \u00e1n th\u1eadt \u1ea5n t\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3, v\u00e0 thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n

M\u1edf b\u00e0i hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n
\"turned
Photo by Alex Litvin<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

C\u00f3 nhi\u1ec1u b\u1ea1n lo l\u1eafng r\u1eb1ng l\u00e0 n\u1ebfu vi\u1ebft d\u00e0i qu\u00e1 th\u00ec th\u00ec ng\u01b0\u1eddi ta s\u1ebd ng\u1ea1i \u0111\u1ecdc. Th\u00ec th\u1eadt s\u1ef1 \u1edf \u0111\u00e2y Jay n\u00f3i v\u1edbi kinh nghi\u1ec7m t\u1eebng \u0111i tuy\u1ec3n th\u00e0nh vi\u00ean UI\/UX cho team c\u1ee7a m\u00ecnh th\u00ec Jay kh\u00f4ng h\u1ec1 ng\u1ea1i \u0111\u1ecdc nha c\u00e1c b\u1ea1n. Ng\u01b0\u1ee3c l\u1ea1i th\u00ec \u0111\u00fang h\u01a1n, Jay mong m\u1ecfi c\u00f3 m\u1ed9t case study \u0111\u1ee7 d\u00e0i \u0111\u1ec3 \u0111\u1ecdc.<\/p>\n\n\n\n

Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u case study s\u01a1 s\u00e0i, ng\u00f4 ngh\u00ea, ho\u1eb7c ch\u1ec9 to\u00e0n h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u00f3 ch\u00fat qu\u00e1 tr\u00ecnh hay gi\u1ea3i th\u00edch g\u00ec. \u0110\u00f3 m\u1edbi l\u00e0 \u0111i\u1ec3m tr\u1eeb \u0111\u1ed1i v\u1edbi Jay v\u00e0 Jay ngh\u0129 nh\u1eefng ng\u01b0\u1eddi tuy\u1ec3n d\u1ee5ng kh\u00e1c c\u0169ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n

\u0110\u1ed9 d\u00e0i ng\u1eafn c\u1ee7a case study kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 Jay ngh\u0129 c\u00e1c b\u1ea1n c\u1ea7n \u0111\u1eb7t n\u1eb7ng, m\u00e0 m\u1ea5u ch\u1ed1t l\u00e0 case study \u0111\u00f3 c\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e1c b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n

Tuy Jay n\u00f3i r\u1eb1ng m\u00ecnh s\u1eb5n s\u00e0ng \u0111\u1ecdc nh\u1eefng case study d\u00e0i, nh\u01b0ng c\u00e1c b\u1ea1n th\u1eed \u0111\u1eb7t m\u00ecnh v\u00e0o vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng ph\u1ea3i xem h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m resume v\u00e0 portfolio m\u1ed7i ng\u00e0y, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u1ecdc l\u01b0\u1edbt v\u00e0 k\u00e9n ch\u1ecdn nh\u1eefng th\u1ee9 ph\u1ea3i \u0111\u1ecdc \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u00e1p d\u1ee5ng \u0111\u1ec3 gi\u1ea3m t\u1ea3i \u00e1p l\u1ef1c cho m\u00ecnh.<\/p>\n\n\n\n

V\u1eady n\u00ean, l\u1eddi khuy\u00ean c\u1ee7a Jay l\u00e0: H\u00e3y t\u1eadp trung m\u1ed9t n\u1eeda ch\u1ea5t x\u00e1m v\u00e0o ph\u1ea7n m\u1edf b\u00e0i c\u1ee7a case study.<\/strong> \u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ec3 c\u00e1c b\u1ea1n gi\u1edbi thi\u1ec7u v\u1ec1 t\u1ed5ng quan d\u1ef1 \u00e1n hay s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c b\u1ea1n s\u1eafp tr\u00ecnh b\u00e0y.<\/p>\n\n\n\n

M\u1ed9t ph\u1ea7n m\u1edf b\u00e0i \u1ea5n t\u01b0\u1ee3ng, bao qu\u00e1t s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ea5u ch\u1ed1t c\u1ee7a v\u1ea5n \u0111\u1ec1 ngay t\u1eeb nh\u1eefng gi\u00e2y ph\u00fat \u0111\u1ea7u ti\u00ean. Nh\u01b0 v\u1eady, ch\u00fang ta s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n\n\n\n

N\u1ebfu g\u00e2y \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi \u0111\u1ecdc th\u00ec case study c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecdc m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n. T\u1eeb \u0111\u00f3, ghi \u0111i\u1ec3m cho b\u1ea1n trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng, n\u00e2ng cao t\u1ec9 l\u1ec7 \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1c v\u00f2ng trong.<\/p>\n\n\n\n

V\u1eady th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n m\u1edf b\u00e0i hi\u1ec7u qu\u1ea3? Jay s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n m\u1ed9t format m\u00e0 Jay th\u01b0\u1eddng \u00e1p d\u1ee5ng, t\u00ean l\u00e0 the Elevator Pitch<\/strong>, t\u1eeb n\u00e0y \u0111\u1ec3 mi\u00eau t\u1ea3 m\u1ed9t ph\u1ea7n tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng ng\u1eafn g\u1ecdn v\u1eeba v\u1eb7n v\u1edbi m\u1ed9t chuy\u1ebfn \u0111i thang m\u00e1y.<\/p>\n\n\n\n

C\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t Elevator Pitch<\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t framework – m\u1eabu c\u00e2u – \u0111\u1ec3 mi\u00eau t\u1ea3 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay d\u1ef1 \u00e1n, c\u00f3 c\u1ea5u tr\u00fac sau \u0111\u00e2y:<\/p>\n\n\n\n

D\u00e0nh cho (\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng)<\/strong> (c\u00f3 nhu c\u1ea7u)<\/strong>, (s\u1ea3n ph\u1ea9m)<\/strong> l\u00e0 m\u1ed9t (ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m)<\/strong> v\u1edbi (t\u00ednh n\u0103ng ch\u00ednh)<\/strong>.

Kh\u00e1c v\u1edbi (\u0111\u1ed1i th\u1ee7)<\/strong>, s\u1ea3n ph\u1ea9m n\u00e0y (m\u00f4 t\u1ea3 s\u1ef1 kh\u00e1c bi\u1ec7t)<\/strong>.<\/p><\/div>\n\n\n\n

Ch\u1ec9 v\u1edbi hai c\u00e2u, nh\u01b0ng framework n\u00e0y cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan, bao tr\u1ecdn v\u1ec1 r\u1ea5t nhi\u1ec1u m\u1eb7t c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ef1 \u00e1n.<\/p>\n\n\n\n

Ch\u00fang ta h\u00e3y ph\u00e2n t\u00edch t\u1eebng y\u1ebfu t\u1ed1 c\u00f3 trong m\u1eabu c\u00e2u n\u00e0y nh\u00e9.<\/p>\n\n\n\n

1. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

C\u00e1c b\u1ea1n c\u1ea7n ph\u1ea3i th\u1eadt c\u1ee5 th\u1ec3 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m. Th\u01b0\u1eddng Jay hay th\u1ea5y c\u00e1c b\u1ea1n n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng kh\u00f4ng bao gi\u1edd x\u1ea3y ra. R\u1ea5t kh\u00f3 \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng xem s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c b\u1ea1n n\u1ebfu \u0111\u01b0a cho cha m\u1eb9, \u00f4ng b\u00e0 m\u00ecnh s\u1eed d\u1ee5ng th\u00ec s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. X\u00e1c \u0111\u1ecbnh r\u00f5 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, khu v\u1ef1c, m\u1ee9c thu nh\u1eadp\u2026 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng, s\u1ebd gi\u00fap c\u00e1c b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o ra empathy (th\u1ea5u c\u1ea3m) v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

2. Nhu c\u1ea7u<\/strong><\/h3>\n\n\n\n

H\u00e3y x\u00e1c \u0111\u1ecbnh 1 nhu c\u1ea7u duy nh\u1ea5t m\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ph\u00eda tr\u00ean c\u00f3. \u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n

3. S\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n

\u0110\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m hay d\u1ef1 \u00e1n b\u1ea1n \u0111ang tr\u00ecnh b\u00e0y. \u0110a ph\u1ea7n khi l\u00e0m UX th\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean r\u1ed3i, vi\u1ec7c n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i ngh\u0129 nhi\u1ec1u.<\/p>\n\n\n\n

4. Ph\u00e2n nh\u00f3m s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n

S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 th\u1ec3 lo\u1ea1i g\u00ec? B\u1ea3n n\u0103ng c\u1ee7a con ng\u01b0\u1eddi l\u00e0 s\u1eafp x\u1ebfp ph\u00e2n lo\u1ea1i, suy x\u00e9t xem nh\u1eefng th\u1ee9 n\u00e0y gi\u1ed1ng nhau hay kh\u00e1c nhau, t\u1eeb \u0111\u00f3 suy lu\u1eadn ra b\u1ea3n ch\u1ea5t s\u1ef1 v\u1eadt s\u1ef1 vi\u1ec7c. Bi\u1ebft \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u00ecnh dung ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, v\u00e0 t\u1ea1o cho h\u1ecd s\u1ef1 k\u1ef3 v\u1ecdng (expectation) \u0111\u00fang \u0111\u1eafn. V\u00ed d\u1ee5: smartphone, food ordering service, ecommerce platform, v.v…<\/p>\n\n\n\n

5. T\u00ednh n\u0103ng ch\u00ednh<\/strong><\/h3>\n\n\n\n

Th\u1ee9 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng chung m\u1ed9t ph\u00e2n lo\u1ea1i s\u1ebd c\u00f3 c\u00f9ng t\u00ednh n\u0103ng ch\u00ednh, c\u00f9ng cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p c\u01a1 b\u1ea3n cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Google Sheets v\u00e0 Microsoft Excel \u0111\u1ec1u \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u t\u1ea1o spreadsheet, Figma hay Sketch \u0111\u1ec1u gi\u1ea3i quy\u1ebft nhu c\u1ea7u thi\u1ebft k\u1ebf vector, v.v…<\/p>\n\n\n\n

6. \u0110\u1ed1i th\u1ee7<\/strong><\/h3>\n\n\n\n

Nh\u1eefng c\u00f4ng ty hay s\u1ea3n ph\u1ea9m \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c mua hay d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u. \u0110\u1ec3 n\u1ed5i b\u1eadt h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

7. S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c l\u00e0m gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0 kh\u00f4ng \u0111\u1ee7. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0m \u0111\u01b0\u1ee3c y h\u1ec7t nh\u01b0 nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u01b0\u1ee3c l\u00e0m, th\u00ec t\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng mua nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty kh\u00e1c? S\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1eb7c bi\u1ec7t m\u00e0 ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m b\u1ea1n m\u1edbi c\u00f3 l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5 v\u1ec1 \u00e1p d\u1ee5ng Elevator Pitch<\/h2>\n\n\n\n

L\u00fd thuy\u1ebft l\u00e0 nh\u01b0 v\u1eady, nh\u01b0ng khi \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf th\u00ec s\u1ebd nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

Sau \u0111\u00e2y, Jay s\u1ebd th\u1eed \u00e1p d\u1ee5ng m\u1eabu c\u00e2u n\u00e0y cho m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng v\u00e0 kh\u00f4ng n\u1ed5i ti\u1ebfng l\u1eafm. B\u1ea1n n\u00e0o c\u00f3 \u0111\u1ecbnh ngh\u0129a kh\u00e1c hay v\u00ed d\u1ee5 hay h\u01a1n th\u00ec nh\u1eafn tin ri\u00eang cho Jay bi\u1ebft nh\u00e9.<\/p>\n\n\n\n

iPhone<\/h3>\n\n\n\n
\"\"\/
Steve Jobs ra m\u1eaft chi\u1ebfc iPhone \u0111\u1ea7u ti\u00ean n\u0103m 2007<\/figcaption><\/figure><\/div>\n\n\n\n

\ud83d\udc4e\ud83d\ude10<\/p>

iPhone l\u00e0 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh cho ng\u01b0\u1eddi s\u00e0nh \u0111i\u1ec7u. <\/p><\/div>\n\n\n\n

\ud83d\ude0e\ud83d\udc4d<\/strong><\/p>

D\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp cao v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i cho c\u00f4ng vi\u1ec7c<\/strong>, iPhone <\/strong>l\u00e0 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/strong> v\u1edbi kh\u1ea3 n\u0103ng l\u01b0\u1edbt web v\u00e0 k\u1ebft n\u1ed1i internet ho\u00e0n ch\u1ec9nh<\/strong>.
Kh\u00e1c v\u1edbi c\u00e1c smartphone kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 Nokia, Motorola v\u00e0 Blackberry<\/strong>, iPhone kh\u00f4ng c\u00f3 b\u00e0n ph\u00edm c\u01a1 h\u1ecdc m\u00e0 thay v\u00e0o \u0111\u00f3, n\u00f3 ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1i m\u00e0n h\u00ecnh l\u1edbn v\u1edbi giao di\u1ec7n thay \u0111\u1ed5i d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a t\u1eebng \u1ee9ng d\u1ee5ng<\/strong>, v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng ng\u00f3n tay.<\/p><\/div>\n\n\n\n

Figma<\/h2>\n\n\n\n
\"Figma
Figma<\/figcaption><\/figure><\/div>\n\n\n\n

\ud83d\udc4e\ud83d\ude10 <\/strong><\/p>

Figma l\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf giao di\u1ec7n cho designers th\u00f4ng minh, c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng hay, th\u00e2n thi\u1ec7n d\u1ec5 d\u00f9ng. <\/p><\/div>\n\n\n\n

\ud83d\ude0e\ud83d\udc4d<\/strong> <\/strong><\/p>

D\u00e0nh cho designers <\/strong>c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 thi\u1ebft k\u1ebf giao di\u1ec7n<\/strong> cho digital products, Figma <\/strong>l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ec9nh s\u1eeda vector v\u1edbi kh\u1ea3 n\u0103ng t\u00e1i s\u1eed d\u1ee5ng component v\u00e0 style<\/strong>.
Kh\u00e1c v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 nh\u01b0 Sketch <\/strong>v\u00e0 Adobe XD<\/strong>, Figma c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng web<\/strong> v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 edit c\u00f9ng m\u1ed9t file tr\u1ef1c ti\u1ebfp v\u1edbi nhau trong c\u00f9ng 1 th\u1eddi \u0111i\u1ec3m<\/strong>.<\/p><\/div>\n\n\n\n

Spotify<\/h3>\n\n\n\n
\"spotify
Spotify h\u1ed3i x\u01b0a<\/figcaption><\/figure><\/div>\n\n\n\n

\ud83d\udc4e\ud83d\ude10 <\/strong><\/p>

Spotify l\u00e0 d\u1ecbch v\u1ee5 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn mang l\u1ea1i tr\u1ea3i nghi\u1ec7m nghe nh\u1ea1c tuy\u1ec7t v\u1eddi. <\/p><\/div>\n\n\n\n

\ud83d\ude0e\ud83d\udc4d<\/strong> <\/strong><\/p>

D\u00e0nh cho ng\u01b0\u1eddi y\u00eau nh\u1ea1c<\/strong> nh\u01b0ng g\u1eb7p kh\u00f3 kh\u0103n v\u00ec b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi s\u1ed1 l\u01b0\u1ee3ng b\u00e0i h\u00e1t c\u00f3 th\u1ec3 ch\u1ee9a \u0111\u01b0\u1ee3c tr\u00ean \u1ed5 c\u1ee9ng<\/strong>, Spotify <\/strong>l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn<\/strong> cho ph\u00e9p ng\u01b0\u1eddi nghe c\u00f3 th\u1ec3 nghe h\u00e0ng tri\u1ec7u b\u00e0i h\u00e1t b\u1ea5t c\u1ee9 l\u00fac n\u00e0o<\/strong> h\u1ecd mu\u1ed1n.
Kh\u00e1c v\u1edbi nh\u1eefng d\u1ecbch v\u1ee5 kh\u00e1c b\u1eaft ng\u01b0\u1eddi ph\u1ea3i tr\u1ea3 ti\u1ec1n mua nh\u1ea1c m\u1edbi nghe \u0111\u01b0\u1ee3c nh\u01b0 iTunes<\/strong>, Spotify cho ph\u00e9p kh\u00e1ch h\u00e0ng nghe nh\u1ea1c ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed<\/strong> v\u1edbi g\u00f3i mi\u1ec5n ph\u00ed c\u00f3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p><\/div>\n\n\n\n

INKR Access<\/a><\/h3>\n\n\n\n
\"\"\/
M\u1ed9t d\u1ef1 \u00e1n c\u1ee7a Jay \u0111\u1ec3 l\u00e0m v\u00ed d\u1ee5<\/figcaption><\/figure>\n\n\n\n

\ud83d\udc4e\ud83d\ude10 <\/strong><\/p>

T\u00f4i \u0111\u00e3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 thi\u1ebft k\u1ebf INKR Access – trung t\u00e2m qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 quy\u1ec1n h\u1ea1n ng\u01b0\u1eddi d\u00f9ng cho t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m d\u00e0nh cho kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a INKR.<\/p><\/div>\n\n\n\n

\ud83d\ude0e\ud83d\udc4d<\/strong> <\/strong><\/p>

D\u00e0nh cho admins v\u00e0 qu\u1ea3n l\u00fd c\u1ee7a INKR<\/strong> c\u00f3 nhu c\u1ea7u qu\u1ea3n l\u00fd v\u00e0 set up t\u00e0i kho\u1ea3n cho h\u00e0ng tr\u0103m freelancers<\/strong> tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, INKR Access<\/strong> l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 quy\u1ec1n h\u1ea1n<\/strong> cung c\u1ea5p m\u1ed9t n\u01a1i trung t\u00e2m \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a INKR<\/strong>.
Kh\u00e1c v\u1edbi c\u00e1ch l\u00e0m th\u1ee7 c\u00f4ng hi\u1ec7n t\u1ea1i<\/strong> c\u1ee7a c\u00f4ng ty bao g\u1ed3m r\u1ea5t nhi\u1ec1u spreadsheets v\u00e0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, INKR Access<\/strong> c\u00f3 m\u1ed9t giao di\u1ec7n<\/strong> d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n \u0111\u1ec3 d\u1eabn d\u1eaft h\u1ecd t\u1ef1 set up t\u00e0i kho\u1ea3n v\u00e0 cung c\u1ea5p th\u00f4ng tin tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 th\u1ed1ng<\/strong> m\u00e0 kh\u00f4ng c\u1ea7n ng\u01b0\u1eddi trong c\u00f4ng ty ph\u1ea3i can thi\u1ec7p.<\/p><\/div>\n\n\n\n

K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, khi \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 theo m\u1eabu c\u00e2u n\u00e0y, ch\u00fang ta c\u0169ng gi\u00fap b\u1ea3n th\u00e2n m\u00ecnh th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t, c\u1eb7n k\u1ebd v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ef1 \u00e1n m\u00e0 m\u00ecnh \u0111ang tr\u00ecnh b\u00e0y.<\/p>\n\n\n\n

Th\u1eadt v\u1eady, n\u00f3 c\u00f2n khi\u1ebfn b\u1ea1n ph\u1ea3i suy ngh\u0129 th\u1eadt k\u1ef9 v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i v\u1ec1 h\u01b0\u1edbng \u0111i c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ef1 \u00e1n m\u00ecnh l\u00e0m ra, xem c\u00f3 th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.<\/p>\n\n\n\n

Jay tin r\u1eb1ng vi\u1ec7c t\u1eadp suy ngh\u0129 theo c\u00e1ch n\u00e0y s\u1ebd khi\u1ebfn c\u00e1c b\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c product sense c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t UX hay product designer t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Jay \u0111\u00e3 th\u1eed \u00e1p d\u1ee5ng v\u00e0o nh\u1eefng case study tr\u00ean portfolio c\u1ee7a m\u00ecnh v\u00e0 th\u1ea5y hi\u1ec7u qu\u1ea3 h\u01a1n h\u1eb3n. C\u00e1c b\u1ea1n th\u00ec sao?<\/p>\n","protected":false},"excerpt":{"rendered":"

Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 b\u1eb1ng hai c\u00e2u sau.<\/p>\n","protected":false},"author":1,"featured_media":1790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/comments?post=1778"}],"version-history":[{"count":17,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1778\/revisions"}],"predecessor-version":[{"id":1797,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1778\/revisions\/1797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/media\/1790"}],"wp:attachment":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/media?parent=1778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/categories?post=1778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/tags?post=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}