UX Maturity hay \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh UX th\u1ec3 hi\u1ec7n \u0111\u1ed9 d\u00e0y d\u1eb7n v\u1ec1 m\u1eb7t UX c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1eb7c doanh nghi\u1ec7p, v\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u00f4ng ty \u0111\u00f3 \u0111\u1ecbnh ngh\u0129a nh\u1eefng kh\u00e1i ni\u1ec7m li\u00ean quan. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o qua th\u00eam t\u1ea1i b\u00e0i vi\u1ebft The 6 Levels of UX Maturity<\/a> c\u1ee7a Nielsen Norman Group.<\/p>\n\n\n\n Trong b\u00e0i vi\u1ebft c\u00f3 ph\u00e2n t\u00edch nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau t\u1eeb th\u1ea5p \u0111\u1ebfn cao, tuy nhi\u00ean \u1edf \u0111\u00e2y ch\u00fang ta kh\u00f4ng c\u1ea7n \u0111i s\u00e2u v\u00e0o t\u1eebng c\u1ea5p \u0111\u1ed9 \u0111\u1ec3 l\u00e0m g\u00ec c\u1ea3. C\u00e1c b\u1ea1n ch\u1ec9 c\u1ea7n h\u00ecnh dung s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u1ed9t c\u00f4ng ty m\u00e0 tr\u01b0\u1edbc gi\u1edd ch\u01b0a t\u1eebng c\u00f3 designer n\u00e0o, kh\u00f4ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn UX, ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ef9 thu\u1eadt, PM v\u00e0 Engineers s\u1ebd l\u00e0m c\u1ea3 vi\u1ec7c design… so v\u1edbi m\u1ed9t c\u00f4ng ty ch\u00fa tr\u1ecdng v\u00e0o ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec1 cao v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o design, team design c\u00f3 ti\u1ebfng n\u00f3i trong c\u00f4ng ty, c\u00f3 VP hay Chief of Design, ch\u1eb3ng h\u1ea1n… Ch\u1eafc ch\u1eafn quan \u0111i\u1ec3m c\u1ee7a nh\u1eefng c\u00f4ng ty n\u00e0y v\u1ec1 design s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t \u0111\u00fang kh\u00f4ng n\u00e0o?<\/p>\n\n\n\n T\u00f9y v\u00e0o \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh v\u1ec1 UX c\u1ee7a m\u1ed9t c\u00f4ng ty m\u00e0 c\u00f4ng ty \u0111\u00f3 c\u00f3 nh\u1eefng c\u00e1ch nh\u00ecn kh\u00e1c nhau v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a UX design, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng \u1ee9ng v\u1ec1 m\u1eb7t nh\u00e2n s\u1ef1, th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c d\u00e0nh cho UX design.<\/p>\n\n\n\n \u1ede nh\u1eefng c\u00f4ng ty nh\u1ecf, ho\u1eb7c tr\u01b0\u1edbc gi\u1edd kh\u00f4ng c\u00f3 designer, h\u1ecd s\u1ebd th\u01b0\u1eddng tuy\u1ec3n m\u1ed9t ng\u01b0\u1eddi generalist (\u0111a n\u0103ng) \u0111\u1ec3 c\u00e1n \u0111\u00e1n \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c trong UX. Ch\u1ee9c danh h\u1ecd t\u00ecm s\u1ebd l\u00e0 UI\/UX Designer, Web Designer, App Designer.<\/p>\n\n\n\n C\u00f2n nh\u1eefng c\u00f4ng ty l\u1edbn v\u00e0 c\u00f3 team design chuy\u00ean bi\u1ec7t, h\u1ecd s\u1ebd tuy\u1ec3n nh\u1eefng v\u1ecb tr\u00ed r\u1ea5t c\u1ee5 th\u1ec3 nh\u01b0 User Researcher, Visual Designer, Information Architect, Interaction Designer, UX Writer, Content Strategist… m\u1ed7i v\u1ecb tr\u00ed s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1ed9t kh\u00e2u nh\u1ea5t \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00ec h\u00f4m n\u00e0o \u0111\u00f3 Jay s\u1ebd \u0111i s\u00e2u v\u00e0o nh\u1eefng v\u1ecb tr\u00ed n\u00e0y nh\u00e9.<\/p>\n\n\n\n V\u00e0 b\u1edfi v\u00ec s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh UX n\u00e0y n\u00ean ta kh\u00f4ng th\u1ec3 n\u00e0o \u0111em c\u00f9ng m\u1ed9t kh\u00e1i ni\u1ec7m \u1edf m\u1ed9t c\u00f4ng ty \u0111em \u00e1p \u0111\u1eb7t cho m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, \u0111i\u1ec1u tr\u01b0\u1edbc ti\u00ean l\u00e0 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 xem c\u00f4ng ty \u0111\u00f3 \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh UX n\u00e0o r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n D\u01b0\u1edbi d\u00e2y th\u00ec m\u00ecnh s\u1ebd n\u00f3i \u1edf m\u1ee9c \u0111\u1ed9 chung nh\u1ea5t c\u00f3 th\u1ec3, v\u00e0 theo c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng kh\u00e1i ni\u1ec7m nh\u1ea5t. Th\u1ef1c t\u1ebf c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 tr\u00f9ng l\u1eb7p v\u1ec1 ch\u1ee9c n\u0103ng c\u1ee7a nh\u1eefng v\u1ecb tr\u00ed n\u00e0y, ranh gi\u1edbi tr\u00e1ch nhi\u1ec7m r\u1ea5t mong manh v\u00e0 m\u01a1 h\u1ed3. Nh\u1eefng kh\u00e1i ni\u1ec7m d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ch\u00ednh x\u00e1c 100% v\u1edbi m\u1ed9t c\u00f4ng ty n\u00e0o h\u1ebft, nh\u01b0ng hy v\u1ecdng s\u1ebd mang l\u1ea1i cho c\u00e1c b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3, t\u1eeb \u0111\u00f3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 x\u00e1c \u0111\u00e1ng h\u01a1n.<\/p>\n\n\n\n UI vi\u1ebft t\u1eaft c\u1ee7a User Interface l\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng. UI Design l\u00e0 thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n UI Designer, hay nh\u00e0 thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng, s\u1ebd g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, v\u00ed d\u1ee5 nh\u01b0 m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, typography, animation, microinteractions… \u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng n\u00fat b\u1ea5m, m\u00e0n h\u00ecnh, c\u1eeda s\u1ed5, th\u01b0 m\u1ee5c… t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c \u1edf tr\u00ean m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3i v\u1eady \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi vi\u1ec7c v\u1ebd hay in tr\u00ean gi\u1ea5y.<\/p>\n\n\n\n H\u1ecd s\u1ebd gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n\n\n\n \u1ede \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ee9 \u0111\u1eb7c tr\u01b0ng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi l\u00e0m UI, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 UI ch\u1ec9 l\u00e0m nh\u1eefng th\u1ee9 n\u00e0y. \u0110\u1ec3 hi\u1ec3u \u0111\u00fang, UI th\u1eadt ra l\u00e0 s\u1ef1 giao thoa gi\u1eefa UX v\u00e0 Visual Design (Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda).<\/p>\n\n\n\n V\u1eady n\u00ean ng\u01b0\u1eddi l\u00e0m UI ph\u1ea3i bi\u1ebft \u0111\u1ee7 c\u1ea3 v\u1ec1 UX l\u1eabn \u0111\u1ed3 h\u1ecda. V\u00e0 v\u00ec kh\u00f4ng ph\u1ea3i 100% l\u00e0 Visual Designer, n\u00ean ng\u01b0\u1eddi l\u00e0m UI kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i v\u1ebd \u0111\u1eb9p. Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi l\u00e0m UI ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eadp nh\u1eefng con s\u1ed1 v\u00e0 gi\u00e1 tr\u1ecb v\u1ec1 k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc, \u0111\u1ed9 bo g\u00f3c, \u0111\u1ed9 \u0111\u1ed5 b\u00f3ng… cho nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean m\u00e0n h\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ebd tay hay t\u00f4 m\u00e0u m\u1ed9t c\u00e1ch t\u1ef1 do.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c v\u1eeba k\u1ef9 thu\u1eadt v\u1eeba s\u00e1ng t\u1ea1o, y\u00eau c\u1ea7u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a thi\u1ebft b\u1ecb, c\u00f3 con m\u1eaft v\u00e0 \u0111\u1ea7u \u00f3c th\u1ea9m m\u1ef9, c\u0169ng nh\u01b0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng m\u1edbi, k\u1ef9 thu\u1eadt m\u1edbi trong vi\u1ec7c t\u1ea1o ra nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 l\u1ea1 m\u1eaft.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m d\u00e0nh ri\u00eang cho vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1. C\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng s\u1ebd l\u00e0 nh\u1eefng ph\u1ea7n m\u1ec1m chuy\u00ean v\u1ec1 thi\u1ebft k\u1ebf nh\u01b0 Figma, Sketch, Invision, Adobe XD. Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc khi ng\u00e0nh n\u00e0y ch\u01b0a ph\u00e1t tri\u1ec3n, nh\u1eefng c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda nh\u01b0 Adobe Photoshop, Ilustrator c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n UX, vi\u1ebft t\u1eaft c\u1ee7a User Experience, l\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. UX Design l\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n Theo l\u00fd thuy\u1ebft m\u00e0 n\u00f3i, UX Design s\u1ebd bao g\u1ed3m lu\u00f4n UI Design. Hai kh\u00e1i ni\u1ec7m n\u00e0y th\u01b0\u1eddng \u0111i \u0111\u00f4i v\u1edbi nhau, kh\u00f3 c\u00f3 th\u1ec3 t\u00e1ch r\u1eddi.<\/p>\n\n\n\n UX Designer, hay nh\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, n\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, s\u1ebd v\u1eeba ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho ph\u1ea7n nh\u00ecn c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ed9ng v\u1edbi c\u00f4ng n\u0103ng c\u1ee7a n\u00f3.<\/p>\n\n\n\n M\u1ed9t UX Designer kh\u00f4ng ch\u1ec9 quan t\u00e2m v\u1ec1 m\u1eb7t giao di\u1ec7n, m\u00e0 c\u00f2n v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng ra sao, ph\u1ee5c v\u1ee5 cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, hi\u1ec3u v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd, UX Designer \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p, nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n H\u1ecd s\u1ebd gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n\n\n\n B\u1ea1n s\u1ebd ph\u1ea3i n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng \u1ee9ng c\u1ea3 v\u1ec1 m\u1eb7t c\u00f4ng n\u0103ng ch\u1ee9 kh\u00f4ng ch\u1ec9 th\u1ea9m m\u1ef9. L\u00fac n\u00e0y th\u1ee9 b\u1ea1n l\u00e0m s\u1ebd c\u00f3 ph\u1ea7n tr\u1eebu t\u01b0\u1ee3ng h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng b\u1ea3n \u0111\u1ed3, m\u0169i t\u00ean, \u0111\u1ed3 th\u1ecb, h\u00ecnh vu\u00f4ng h\u00ecnh tr\u00f2n, v\u0103n b\u1ea3n nghi\u00ean c\u1ee9u… ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u1ea7n empathy (s\u1ef1 th\u1ea5u c\u1ea3m), \u0111\u1ea7u \u00f3c t\u01b0 duy logic, nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, c\u00f3 kh\u1ea3 n\u0103ng th\u1ea9m m\u1ef9, c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp, trao \u0111\u1ed5i v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin.<\/p>\n\n\n\n UX design kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, m\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd. Tuy nhi\u00ean, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n Thu\u1eadt ng\u1eef UX design c\u0169ng ch\u1ec9 m\u1edbi xu\u1ea5t hi\u1ec7n g\u1ea7n \u0111\u00e2y th\u00f4i, v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a r\u1ea5t r\u1ed9ng v\u00e0 bao h\u00e0m nhi\u1ec1u chuy\u00ean m\u00f4n kh\u00e1c nhau. Th\u1ef1c t\u1ebf, r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m t\u1eeb A-Z t\u1ea5t c\u1ea3 c\u00e1c m\u1ea3ng c\u1ee7a UX. V\u00ec v\u1eady, trong m\u1ed9t \u0111\u1ed9i ng\u0169 UX s\u1ebd c\u00f3 nh\u1eefng v\u1ecb tr\u00ed chuy\u00ean bi\u1ec7t:<\/p>\n\n\n\n \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 UX b\u00e0i b\u1ea3n kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 c\u1ef1c k\u1ef3 t\u1ed1n k\u00e9m. V\u1eady n\u00ean nhi\u1ec1u c\u00f4ng ty s\u1ebd d\u00f9ng v\u1ecb tr\u00ed UI\/UX Designer \u0111\u1ec3 ch\u1ec9 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m c\u1ea3 t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c tr\u00ean.<\/p>\n\n\n\n Product Design l\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. C\u00e1ch Jay h\u00ecnh dung n\u00f3 l\u00e0 s\u1ef1 giao thoa gi\u1eefa 3 chuy\u00ean m\u00f4n: UX, \u0111\u1ed3 h\u1ecda v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n Product Design bao g\u1ed3m UX Design (b\u1ea3n th\u00e2n \u0111\u00e3 bao g\u1ed3m UI Design + Research), m\u1ed9t ch\u00fat business (kinh doanh), marketing (ti\u1ebfp th\u1ecb), v\u00e0 engineering\/production\/technology (k\u1ef9 thu\u1eadt\/s\u1ea3n xu\u1ea5t\/c\u00f4ng ngh\u1ec7).<\/p>\n\n\n\n Product Designer, hay nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, kh\u00f4ng ch\u1ec9 ph\u1ea3i quan t\u00e2m v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9 c\u0169ng nh\u01b0 c\u00f4ng n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i b\u1ea3o \u0111\u1ea3m v\u1ec1 t\u00ednh kh\u1ea3 thi v\u00e0 kh\u1ea3 n\u0103ng mang l\u1ea1i doanh thu c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. T\u1ee9c l\u00e0, kh\u00f4ng ch\u1ec9 \u0111\u1eb9p hay d\u1ec5 d\u00f9ng, m\u00e0 c\u00f2n ph\u1ea3i s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c v\u00e0 sau khi s\u1ea3n xu\u1ea5t ra, c\u00f3 ng\u01b0\u1eddi ch\u1ecbu b\u1ecf ti\u1ec1n ra \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m n\u00e0y, m\u00e0 kh\u00f4ng mua nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n Th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m concept \u00fd t\u01b0\u1edfng \u0111\u1eb9p v\u00e0 th\u00f4ng minh d\u1ec5 d\u00f9ng, tuy nhi\u00ean l\u1ea1i kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00ec qu\u00e1 \u0111\u1eaft \u0111\u1ecf, kh\u00f4ng kh\u1ea3 thi \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t,…<\/p>\n\n\n\n Vi\u1ec7c c\u1ee7a m\u1ed9t Product Designer l\u00e0 ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, v\u00ec v\u1eady, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung ph\u1ea7n l\u1edbn th\u1eddi gian l\u00e0 trao \u0111\u1ed5i, thu th\u1eadp th\u00f4ng tin gi\u1eefa nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n hi\u1ec7u qu\u1ea3 nh\u1ea5t,… sau \u0111\u00f3 m\u1edbi t\u1edbi c\u00f4ng \u0111o\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n H\u1ecd s\u1ebd gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n\n\n\n \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, m\u1ed9t Product Designer ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u00f3 nhu c\u1ea7u g\u00ec, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 ai, \u0111\u1ec1 ra gi\u1ea3i ph\u00e1p v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f4ng ty hi\u1ec7n c\u00f3. C\u1ea7n t\u01b0 duy logic, nghi\u00ean c\u1ee9u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, kh\u1ea3 n\u0103ng th\u1ea9m m\u1ef9, giao ti\u1ebfp, truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin… v\u00e2n v\u00e2n v\u00e0 v\u00e2n v\u00e2n.<\/p>\n\n\n\n \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00e1c b\u1ea1n \u00edt nghe t\u1edbi. CX l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Customer Experience, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. CX Design l\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n V\u1eady th\u00ec kh\u00e1c g\u00ec v\u1edbi Product Design? V\u00ec tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 do s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh m\u00e0 c\u00f2n b\u1ecb chi ph\u1ed1i b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u00ednh s\u00e1ch c\u00f4ng ty v\u1ec1 vi\u1ec7c tr\u1ea3 h\u00e0ng, s\u1eeda ch\u1eefa, b\u1ea3o h\u00e0nh… B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, n\u00f3 \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi gi\u1edbi h\u1ea1n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n CX Designer, hay nh\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 quan t\u00e2m v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9, c\u00f4ng n\u0103ng, kh\u1ea3 thi, doanh thu c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n B\u1eaft \u0111\u1ea7u t\u1eeb khi kh\u00e1ch h\u00e0ng bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m qua ti\u1ebfp th\u1ecb, \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u1ebfn vi\u1ec7c h\u1eadu m\u00e3i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u1ecf nh\u1eb7t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 t\u1ed1c \u0111\u1ed9 tin nh\u1eafn tr\u1ea3 l\u1eddi, th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean giao h\u00e0ng, c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c h\u1ecd quan t\u00e2m.<\/p>\n\n\n\n Branding (thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u) c\u1ee7a g\u00f3p ph\u1ea7n l\u1edbn trong vi\u1ec7c chi ph\u1ed1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Apple kh\u00f4ng c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n \u0111\u1ed1i th\u1ee7, tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Apple mang l\u1ea1i \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n H\u1ecd s\u1ebd gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/p>\n\n\n\n Nh\u01b0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c tr\u00ean, th\u00ec ng\u01b0\u1eddi n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ee7 cao trong c\u00f4ng ty \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 chi ph\u1ed1i nhi\u1ec1u l\u0129nh v\u1ef1c c\u1ee7a c\u00f4ng ty nh\u01b0 v\u1eady.<\/p>\n\n\n\n \u1ede Vi\u1ec7t Nam th\u00ec Jay th\u1ea5y v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 UI\/UX Designer. \u1ede TP HCM, n\u1ebfu b\u1ea1n c\u00f3 d\u01b0\u1edbi 5 n\u0103m kinh nghi\u1ec7m, m\u1ee9c thu nh\u1eadp b\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng l\u00e0 15 – 35 tr \/ th\u00e1ng. N\u1ebfu b\u1ea1n c\u00f3 tr\u00ean 5 n\u0103m kinh nghi\u1ec7m, m\u1ee9c thu nh\u1eadp c\u00f3 th\u1ec3 r\u01a1i v\u00e0o t\u1ea7m 35 – 60 tr \/ th\u00e1ng. S\u1ed1 li\u1ec7u d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t c\u1ee7a Adecco<\/a>.<\/p>\n\n\n\n Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, nh\u1eefng kh\u00e1i ni\u1ec7m tr\u00ean kh\u00f4ng h\u1ec1 r\u1ea1ch r\u00f2i m\u00e0 c\u00f3 nhi\u1ec1u s\u1ef1 nh\u1eadp nh\u1eb1ng v\u1edbi nhau, t\u00f9y v\u00e0o quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi n\u00f3i. Rahul Varshney, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Foster.fm<\/a>, \u0111\u00e3 t\u1eebng n\u00f3i:<\/p>\n\n\n\n User Experience (UX) v\u00e0 User Interface (UI) l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m d\u1ec5 nh\u1ea7m l\u1eabn v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sai b\u1edfi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. UI m\u00e0 kh\u00f4ng c\u00f3 UX th\u00ec gi\u1ed1ng nh\u01b0 th\u1ee3 s\u01a1n t\u00f4 tr\u00e9t l\u00ean m\u1ed9t b\u1ee9c t\u01b0\u1eddng m\u00e0 kh\u00f4ng th\u00e8m suy ngh\u0129, c\u00f2n UX m\u00e0 kh\u00f4ng c\u00f3 UI th\u00ec nh\u01b0 khung s\u1eaft c\u1ee7a m\u1ed9t b\u1ee9c t\u01b0\u1ee3ng kh\u00f4ng c\u00f3 th\u1ea1ch cao. Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1ed1t b\u1eaft \u0111\u1ea7u t\u1eeb UX r\u1ed3i sau \u0111\u00f3 t\u1edbi UI. C\u1ea3 hai \u0111\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng cho s\u1ea3n ph\u1ea9m.<\/p>Rahul Varshney<\/cite><\/blockquote>\n\n\n\n Dain Miller nh\u1eadn x\u00e9t v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa UX v\u00e0 UI nh\u01b0 sau:<\/p>\n\n\n\n UI l\u00e0 c\u00e1i y\u00ean ng\u1ef1a, c\u00e1i d\u00e2y c\u01b0\u01a1ng, c\u00e1i \u0111\u1ed3 g\u00e1c ch\u00e2n. C\u00f2n UX l\u00e0 c\u1ea3m gi\u00e1c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c khi c\u01b0\u1ee1i ng\u1ef1a.<\/p> Dain Miller – L\u1eadp tr\u00ecnh vi\u00ean<\/cite><\/blockquote>\n\n\n\n Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a Jay v\u1ec1 nh\u1eefng kh\u00e1i ni\u1ec7m v\u1ec1 m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c trong ng\u00e0nh m\u00e0 Vi\u1ec7t Nam \u0111ang g\u1ecdi l\u00e0 UI\/UX Design. T\u1ea5t nhi\u00ean t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c Jay \u0111\u00fac k\u1ebft l\u1ea1i t\u1eeb kinh nghi\u1ec7m b\u1ea3n th\u00e2n v\u00e0 nghi\u00ean c\u1ee9u c\u00e1i t\u00e0i li\u1ec7u t\u00ecm \u0111\u01b0\u1ee3c. Hy v\u1ecdng s\u1ebd gi\u00fap gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a c\u00e1c b\u1ea1n.<\/p>\n\n\n\n M\u1ecdi g\u00f3p \u00fd \u0111\u1ec1u \u0111\u01b0\u1ee3c hoan ngh\u00eanh, c\u00e1c b\u1ea1n h\u00e3y \u0111\u1ec3 l\u1ea1i comment b\u00ean d\u01b0\u1edbi nh\u00e9. Xin c\u1ea3m \u01a1n v\u00e0 h\u1eb9n c\u00e1c b\u1ea1n trong nh\u1eefng b\u00e0i vi\u1ebft sau.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" So s\u00e1nh m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed thi\u1ebft k\u1ebf m\u00e0 c\u00e1c c\u00f4ng ty \u0111ang tuy\u1ec3n d\u1ee5ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":1,"featured_media":1764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/comments?post=1714"}],"version-history":[{"count":25,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1714\/revisions"}],"predecessor-version":[{"id":1776,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/posts\/1714\/revisions\/1776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/media\/1764"}],"wp:attachment":[{"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/media?parent=1714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/categories?post=1714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jayvudesign.com\/blog\/wp-json\/wp\/v2\/tags?post=1714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"\/](\"https:\/\/media.nngroup.com\/media\/editor\/2021\/06\/04\/nng-ux-maturity-levels-37.png\")
UI Design<\/h2>\n\n\n\n
![\"black](\"https:\/\/images.unsplash.com\/photo-1581287053822-fd7bf4f4bfec?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&w=1000&q=80\")
![\"\"](\"https:\/\/jayvudesign.com\/blog\/wp-content\/uploads\/2021\/08\/diagram-UI-1024x661.png\")
<\/figure>\n\n\n\nUX Design<\/h2>\n\n\n\n
![\"woman](\"https:\/\/images.unsplash.com\/photo-1587355760421-b9de3226a046?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1000&q=80\")
Product Design<\/h2>\n\n\n\n
![\"five](\"https:\/\/images.unsplash.com\/photo-1552581234-26160f608093?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1000&q=80\")
![\"\"](\"https:\/\/jayvudesign.com\/blog\/wp-content\/uploads\/2021\/08\/diagram-Product-1024x661.png\")
<\/figure>\n\n\n\nCX Design<\/h2>\n\n\n\n
![\"people](\"https:\/\/images.unsplash.com\/photo-1515165244752-2465b61f0441?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&w=1000&q=80\")
Thu nh\u1eadp<\/h2>\n\n\n\n
K\u1ebft lu\u1eadn<\/h2>\n\n\n\n
Ngu\u1ed3n tham kh\u1ea3o<\/h2>\n\n\n\n